Obviousness is rarely the starting point. It is the residue of many alternatives considered, tested and discarded.

A good interface meets a person at the edge of what they already understand, then quietly extends it.

Familiar, not generic

The goal is not novelty in every gesture. It is recognition in service of momentum, with character reserved for the moments that can carry it.

Written by Raman

Multidisciplinary designer in India, working globally.